Product and Pricing Essay Example | Topics and Well Written Essays - 500 words

Product and set - Essay exemplificationAll of these techniques argon employed in order to underwrite the financial or pecuniary sum of money of a authorized cross. For example, use communication investments as a form of shufflemark valuation takes into floor all(a) of the expenditures incurred in communicating the grease in the mark market and adjusting it for inflation. In this technique the political party in all case takes into condition the opportunity of using the fund in other investments such(prenominal) as bonds.However, the reason also emphasizes that the make is an intangible asset. It is much than the name or the logo printed in the packaging of original products. The marque is non what it is save what it stands for. tally to Chevron (4), a brand is a covenant with the customer, a promise that the brand and the product it name calling will conform to the expectations that have been created everywhere time. He also highlights that the existence of the brand is because of the companys loading to its external values. Thus, as brand is intangible and commitment is not quantifiable, the real value of a brand cannot be fully interpreted into account by attributing a monetary value to it Because all those financial valuation methods are but educated guesses, we cannot trust on any one (Chevron 10).It is catch that the author disagrees with the in any case simplistic or very perplex techniques employed by the financial a