Haverwood Company Essay

1.How would you modify the household wood furniture attention?I would characterize the wood furniture assiduity to be a very complex hawkish relationship based industry. This industry has some(prenominal) variant segments that form as a whole. A some of these segments are suppliers, producers, and fond material manufactures. A great stool of the raw materials are imported from different countries in crop to keep regular on quality and cost. This industry is had to diffuse cosmos that a lot of the contestation has been in commercial enterprise for many years. This split them a competitive edge being that this market can be alternating(prenominal) like many others. The furniture industry is affected by different sparing conditions which whitethorn directly impact a consumers purchasing power. A few furniture companies control square offd to outsource different process in order to be cost effective.2. What is Haverwoods comparative shoes in this industry?Haverwo ods position in the industry is reflected in the harvest-time it produces. It is a mid to high outlay furniture manufacture. Its sales are erect with a least six portion of market share. The growth of the company is expanding with the extension of Lea-meadows and most likely many others as the market seems to get much competitive. They have 1,000 specialty styles that gives versatility amongst a grand coordinate of different consumers. They are positioned well in this industry.3. How do consumers bribe furniture? tie the process from need recognition to purchase. umpteen consumers buy furniture from a wide variety of choice whether they impulse buy or see an idea in a magazine. Most individuals just make happy shopping. Many believe that a high(prenominal) price is equivalent to a higher quality.4.What is the purpose and role of denote, promotion, and personal change in the household furniture industry?The purpose of advertising gives the consumer information on the pro ducts that the company offer. It may give ideas to the consumer who volition eventu every last(predicate)y purchase. When a firm promotes it allows the consumer to actualize and recognize the quality of product that is being offered. sales people are very much the first contact a consumer may have to the firm allowing them to feel as though the experience is worthy of their notes. Sales people develop a resonance with the consumers which may allow for repeat business and referrals which contributes to the bottom line of increasing sales.5.What should be the objective(s) for Haverwoods communication program in 2008? Please provide rationale for your response. I think the objective is to market all the lines that are available and control their advertising budget. The many lines volition contribute to more product being seen and available to the consumer. This go forth give them many more options to decide from. If they control the ad budget thence they can control the amount of money being spent in areas that may not be as notice by the consumers with in the market. The more galleries will allow more exposure to the normal public.